Thursday, March 15, 2007

The Media Kit and The Demographics

“Vogue is a word that for over 100 years has never gone out of fashion.” So says Kirstie Clements of Australian Vogue. The famous words are published in the media kit, available online via Vogue’s website. Clearly Vogue is a middle-of-the-road fashion constitution, un-comparable with Dazed & Confused and Oyster for instance, but we can’t help but wonder what the Editor-in-chief had in mind when she allowed this full page ad in the magazine. While we realise that fashion editors are pressed to fill ad space, and a sizeable ad such as this would bring in a handy 10,680 bucks, the words 'desperate move' are brought to mind when looking at the Vogue March issue. This is mail-order junk at the best of times. Kirstie Clements should be asahmed.

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8 Comments:

Anonymous raji said...

Coolchiq, what is it an ad for?

11:49 am  
Anonymous Helen said...

Have you heard all the Elizabeth Taylor, is-it-real-interview craziness started by Media Watch?

It's too funny. The story even made it to a lot of international press, nothing major, but what a slip up!

4:32 pm  
Blogger Cool Like Chloe said...

what a dumb ad. id expect to find that in an old ladies mag
great blog!

come check out my britney spears makeover poll!

5:32 am  
Blogger Ostentatious Style said...

Oh my god!!!

11:09 pm  
Anonymous Anonymous said...

did everyone see media watch last night (mon19th) maaan are Vogue (specifically natasha) getting panned at the moment. makes me think about things I write using info from press releases.....how mortifying it must be.....hamish xx

11:47 am  
Blogger coolchiq said...

Hi Raji, it's an ad for a really crappy looking store that - by the looks of things - sell really hideous clothes.

Hey Helen, no, must check that out! x

Hi Cool like chloe - i know, isn't it awful! Thanks, must come by and visit you!

Hi Hamish, No, I missed the Media Watch, but then again I rarely watch tv... Is it worth watching?

7:15 pm  
Anonymous Tania said...

I saw the Mediawatch thing, it implied that Vogue plagiarise a lot of their articles from other sources. They have it all up on their website:
http://www.abc.net.au/mediawatch/transcripts/s1876204.htm

worth a read!

11:16 am  
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4:41 am  

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