The Media Kit and The Demographics

“Vogue is a word that for over 100 years has never gone out of fashion.” So says Kirstie Clements of Australian Vogue. The famous words are published in the media kit, available online via Vogue’s website. Clearly Vogue is a middle-of-the-road fashion constitution, un-comparable with Dazed & Confused and Oyster for instance, but we can’t help but wonder what the Editor-in-chief had in mind when she allowed this full page ad in the magazine. While we realise that fashion editors are pressed to fill ad space, and a sizeable ad such as this would bring in a handy 10,680 bucks, the words 'desperate move' are brought to mind when looking at the Vogue March issue. This is mail-order junk at the best of times. Kirstie Clements should be asahmed.