High Street Bling
High Street-store-meets-designer-brand is a concept that’s clearly gone somewhat over-board these days. We’re not being snobs here and we’re definitely not whinging about the accessibility. No, we mention this as it is a weird phenomenon where the novelty of buying a designer piece at, say H&M, seems... less exciting because of this. Take the most recent designer collaborations where Stella McCartney’s 42- piece collection for Australian Target is planned to maximise Target’s revenue sale by 24%. Target alone isn’t the only budget brand that’s brought in big names to trigger sales figures. We’re thinking instantly of Adidas, Puma and LeSportsac who’ve all exclusified their products by Stella, Yohji Yamamoti and the likes. Victor and Rolf’s gig with H&M lats spring took dramatic proportions where some stores reportedly sold out in less than 10 minutes. Next in line is Kate Moss for Top Shop and (featured here) Madonna’s collaboration with H&M.