Wednesday, April 25, 2007

The Fader Magazine – Online

Awesome in-depth reportage and image provider The Fader Magazine delivers a dynamic range of articles, right up our street. But apart from an edgy appearance and excellent content, they’ve now expanded the magazine presence online. While making its entire music selection available to download on iTunes, you can also download the full magazine issue as a PDF file. What we love about The Fader is the focus on music and lifestyle, mixed with interesting articles on their blog (there’s even Fader Japan, shame our Japanese isn't quite up to speed). In issue 45 Aussie designer Perks And Mini get a good write up too - great for them, because looking at their fit-inducing web site, they need all the help they can get.

Though we do prefer printed magazines, there are loads of other benefits in a cybernet version. Online, the magazine makes zero dollars in magazine sales, and only gains revenue through paying advertisers. But they’re spared the headache and costs of printing, distribution etc., and gain more time to produce editorial. It’s greener – no use of resources in printing and no pollution afterwards. But the reader benefits from having cool, high-resolution images on file.



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