You See Me: the Nordic Lights for Louis Vuitton

The ever-popular Louis Vuitton brand continues to drive profits at luxury group LVMH. Last week art and fashion were joined as Louis Vuitton unveiled its newest piece of art: ”You See Me” by contemporary artist Olafur Eliasson, best known for his light installations and ”The Weather Project”, an enormous faux sunset that was on display at the Tate Modern in London. WWD reports.

”Louis Vuitton commissioned Mr. Eliasson, who lives and works in Berlin and Copenhagen, to create "Eye See You," a series of giant pupil-like, reflective chrome lamps that emit monochromatic yellow light, which are now on display for the Christmas season in the windows of the Louis Vuitton boutiques worldwide. The artworks are available for sale with the proceeds from a limited number of the works going to 121Ethiopia.org, a charitable foundation founded by Mr. Eliasson and his wife, Marianne Krogh Jensen that supports relief organizations in Ethiopia.”