Somedays Fashion & Lifestyle Store
What: Somedays Fashion & Lifestyle Store
Where: 72B Fitzroy Street, Surry Hills, Sydney
When: Weekdays 12-6pm, Saturdays 10am-5pm
Being used to accessible department stores and strategically situated shops, a Saturday shopping spree can sometimes turn into a hideous experience... Swell sales people operating the store floors, blessed with an ego the size of a planet, and a sales technique focused on cash rich turn over. Need we say more? OK, randomly we’d be surprised by outstanding service, a wonderful environment, and genuine sales manner that doesn’t smell of commission. At such times we’re in heaven.
Walking into Somedays Fashion & Lifestyle store in Surry Hills is like a breath of fresh air. This airy concept store managed by Mattias Friberg, is introducing the approach ‘art gallery meets fashion boutique’, in a fantastic meeting point, just off Bourke Street. Throw in some cool jazz music, add an unvarnished 50’s style décor, and you’re close to the atmosphere this place unpretentiously delivers. Situated on the second floor, their somewhat anonymous existence has a wonderful charm all by itself. Here, their marketing technique is turned on its head, by word of industry people, fashion lovers and people who happen to walk by.
So what are you likely to pick up in a place like this? Well here’s the good news, fashionistas. Forget the traditional Glenmore intersection Ozzie labels. No offence, but there’s got be more than Sass and Bide, right? (though we love them to bits in all fairness...). Designs by Swedish fellow Maria Westerlind, NYS and POUR are stylishly presented in this spacious 150 sqm showroom. The three designers’ individual works fit in wonderfully, amongst charming teakwood display tables, and polished wooden floor.
Launched recently, they also stock a fourth label – Cheapmonday. This make is a denim-focused brand, known for its excellent fit and controversial skull logo. Their core production – Indigo Raw Drainpipe Model – just got accompanied in this ozzie boutique by a set of new cool colours; Banana yellow, Dusty pink and Chinese red to mention a few.
Browsing through the show room is as fun, as it is a different kind of shopping experience. Taking your time through the art gallery, is a must when you’ve looked through their gorgeous selection of fashion pieces. And remember, when you're back to the busy life on Oxford Street again – there are places like Somedays, where you can simply just indulge.