Calling All Missoni Lovers

Some would argue that there are already an adequate number of luxury hotels around. But ask committed fashion lovers of Versace and Armani, and you’ll get a different story altogether. Based primarily on loyal clientele, these luxury houses have gradually expanded their businesses into home ware and conceptual life style stores. The most recent Italian fashion house to join this trend is Missoni. Like fellow clothing lines Armani and Versace, Missoni is now getting into the hotel business. Missoni plan to open their first hotel in 2007 in Edinburgh. Located in the multi-million development area of George IV Bridge and Victoria Street, the hotel will offer 130 rooms, a bar, restaurant, spa, fitness centre and boardrooms. Kuwait and Dubai are soon to follow thereafter, and if things go as planned, there will be quite a few Missoni hotels either opened or under construction by 2010.