Tuesday, June 19, 2007

Modette – Letter from Sydney

Pre-fashion week we were asked to do an article for Swedish fashion magazine Modette. The result, Brev från Sydney (translated “Letter from Sydney”) in issue number 3, is available now at news stands in Sweden. So what’s the angle of the article, you might ask? Well, as the article suggests, it primarily talks about general recent trends in Sydney and labels “in the now”. Zimmermann, LIFEwithBIRD and Bettina Liano are some of our favourites.

From a Swedish perspective it covers the difference of the (Australian) wardrobe compared to that in Sweden. Because of the short winters in the southern hemispheres, your average winter wardrobe has a different meaning. A trench (hi Burberry!) could be a perfect Sydney winter coat, whereas you couldn’t survive wearing the same coat in the Swedish winter. Essentially this means more money to spend on dresses and cool open-toed shoes – outfits that on average are worn only 2 months of the year in Sweden.

Having said all of this, we’re sat here frozen s***less cuddling up next to a mobile radiator. Thankfully Swedes know how to implement central heating and triple glazed windows!

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