Viktor and Rolf for H&M

Forget all rumours about Prada... Yesterday's press release from H&M announced that Viktor and Rolf are the next designers in line of the third exclusive designer range for H&M. Considering the duo’s specific love for couture, this collaboration is by far the most exciting one H&M are about to embark. Previously we've seen the opening of Stella McCartney and Karl Lagerfeld sell out in less than minutes. H&M, available in High Streets in Europe, North America and soon the Middle East, are delighted about the announcement. “We really admire Viktor Horsting and Rolf Snoeren and are fascinated by their unique way of working with design, combining their artistic talent with great craftsmanship," says H&M's head of design, Margareta van den Bosch. "We look forward to offering our customers a collection by these extraordinary designers."