Golden Gadgets

Office equipment and gadgets for coolchiqs are definitely under focused. This is why we're so pleased to find these two sites that we really like. Shiny shiny - A girls guide to gadgets where the focus is as much techno as it is cool appearance and attitude. The fact that it's a gadget site aiming for girls is quite evident in the attractive layout of the website. Popgadget is another site that anyone - male or female - will enjoy. Again, produced for chiqs and looks brilliant! Popgadget covers a wider range of gadgets than Shiny Shiny, but both sites attract our attention. There is of course Gizmodo and Engadget, but not by near as fun (note - most of the editors are men). The sites have on average over 200 000 visitors/day, so they're obviously popular. But Gizmodo and Engadget won't get many browny points from us.

So, why have a separate girl gadget site, as opposed to a unisex site, some might wonder. The answer to that is quite simple - we expect the presentation to be appealing, so much so that it should be of the same high level of quality as the product itself. We want to be seduced by the product even at the early stage of entering the website. Peter Davidson has some strong points in his view on "thinking about women and technology". And, obviously design-wise, products which appeal to pointy-headed techno-nerd-geeks (and we know a few, don't we girls?) don't necessarily appeal to stylish City chiqs like us!

PS. coolchiq is totally seduced by the Ladybird USB key, introduced by Shiny Shiny. Do we have to mention that it matches the Gucci shoes below? Uncanny....