Sunday, March 13, 2005

The Swedes Are Coming To Town

We get a bit sentimental sometimes. It's moments finding that there will be a particular Swedish launch section in Australia, that makes it all very special. Part of L'Oreal Melbourne Fashion Festival is holding this theme, and it will be exciting to follow the labels success in this country.

Nudie is one of the first Swedish labels that will be represented. If you love denim, this is the make to look out for. Not only do they have a great selection of jeans in different styles and colours/washes, but there's also a guide on how to look after your jeans. And as if this wasn't enough, you'll be getting good karma as the company sends a share of every t-shirt sold to Amnesty International.

Denimbirds is a sister company to Nudie, producing ladies wear only. With denim being the main theme, the label has a funky selection of tops, dresses, and skirts. Go check out the Birds Allover skirt if you feel you want to be particularly cute! With it's 23 retailers in Australia, it's amazing to see that there is such a big market already. Zoovillage.com keep their products in stock for on line shopping.

Efva Attling is another Swedish designer, who trades under her own name. The company focuses on jewellery, but has also delivered a gorgeous selection of eye wear and stylish watches. A daring off-shoot of her niche most recently, was to produce a selection of fancy dog collars (woof).

Maria Westerlind is a fairly young fashion designer, but with an amazing designer-family history behind her. Her company has been in the business since 2003. Maria Westerlind's collection is best described as casual and unique, with tons of vibrant patterns and colours. The garments simply ooze attitude. We're no big fans of this type of style, as we tend to settle for more subtle classics. But, having said that, it's very refreshing to see a selection of clothes, where each garment has its own very unique style.

Below: Jeans from Denimbirds, Model "Birds Tight"

8 Comments:

Anonymous guise said...

Hey, I love reading your blog! Love all the great links you have to all these designers which I otherwise would have no knowledge of.

2:58 am  
Blogger Moca said...

I love the tees from denimbirds. Casual looking yet sexy. Thanks for the great links. It's nice to read about designers that I normally would not hove come across...

2:44 pm  
Blogger A Touch of Style said...

How to take care of your jeans... oh oh, didn't know that you were supposed to! But with the price of them these days, I think I had better learn.

A Touch of Style :)

4:39 am  
Blogger michelle said...

cool links!
looks like you guys are having fun!

7:33 am  
Blogger princessdominique said...

I am in heaven. Fashion is my forte! I adore all the shoes and I followed your link from the Manolo!

11:51 am  
Blogger coolchiq said...

Hi, yes it's great to come across new designers you've never heard of before! And jeans may need to be looked after in a special way (though I never do, I must admit...). Thanks for your comments!

12:38 pm  
Blogger Jack Naka said...

Keep it up. I enjoy your nice blog. check out my fashion industry site. It pretty much covers fashion industry related stuff.

2:01 pm  
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