The Swedes Are Coming To Town

We get a bit sentimental sometimes. It's moments finding that there will be a particular Swedish launch section in Australia, that makes it all very special. Part of L'Oreal Melbourne Fashion Festival is holding this theme, and it will be exciting to follow the labels success in this country.

Nudie is one of the first Swedish labels that will be represented. If you love denim, this is the make to look out for. Not only do they have a great selection of jeans in different styles and colours/washes, but there's also a guide on how to look after your jeans. And as if this wasn't enough, you'll be getting good karma as the company sends a share of every t-shirt sold to Amnesty International.

Denimbirds is a sister company to Nudie, producing ladies wear only. With denim being the main theme, the label has a funky selection of tops, dresses, and skirts. Go check out the Birds Allover skirt if you feel you want to be particularly cute! With it's 23 retailers in Australia, it's amazing to see that there is such a big market already. Zoovillage.com keep their products in stock for on line shopping.

Efva Attling is another Swedish designer, who trades under her own name. The company focuses on jewellery, but has also delivered a gorgeous selection of eye wear and stylish watches. A daring off-shoot of her niche most recently, was to produce a selection of fancy dog collars (woof).

Maria Westerlind is a fairly young fashion designer, but with an amazing designer-family history behind her. Her company has been in the business since 2003. Maria Westerlind's collection is best described as casual and unique, with tons of vibrant patterns and colours. The garments simply ooze attitude. We're no big fans of this type of style, as we tend to settle for more subtle classics. But, having said that, it's very refreshing to see a selection of clothes, where each garment has its own very unique style.

Below: Jeans from Denimbirds, Model "Birds Tight"