Adidas features WE

Interesting to hear about the news of our beloved Adidas that have decided to try some ideas with the trendy clothing company WE, run by Greger Hagelin. The release is on at the end of January and will only be available in two shops in Sweden (worldwide available in a total of 100 shops). With a focus on shoes, but also the odd t-shirt and track suits, we’d better get a move on if we’re interested in any of the garments. Each model will be available in a limited edition of 1200 only, hence the limited edition will be high fashion again. My personal opinion is that WE’s logo will greatly benefit by this co-operation, having Adidas three stripes displayed and the message “endorsed by Adidas”clearly marked. This will undoubtedly exclusify WE’s sometimes difficult to understand design. But what’s in this deal for Adidas?!